People Pleaser
Our classic smoked beef jerky — savory, tender and dangerously easy to finish in one sitting. The name has never once been wrong.
“It’s somehow juicy, even though it’s jerky.” — Jakora S., happy customer
Get the ClassicEvery batch of our handmade beef jerky is marinated, smoked and dried over a full week — no preservatives, no shortcuts. Just beef, hot sauce, spices and a little Texas stubbornness. We keep it simple and let the ingredients do the talking.
Both flavors come in a 4 oz small bag ($15) and an 8 oz large bag ($25).
Our classic smoked beef jerky — savory, tender and dangerously easy to finish in one sitting. The name has never once been wrong.
“It’s somehow juicy, even though it’s jerky.” — Jakora S., happy customer
Get the Classic
The same slow-smoked beef jerky, finished with red chili pepper flakes. A proper kick that never bullies the flavor out of the room.
“The spicy is really good, because it has a nice kick that’s not overpowering the flavor.” — Jakora S.
Bring the HeatThe moment we pack up the farmers market each Saturday, we start on next week’s batch. Seven days later, it’s ready. That’s the whole secret — time, smoke and good beef.
Beef soaks up our house marinade of hot sauce, soy and blended spices.
Low and slow — real smoke, real patience, no liquid shortcuts.
Dried meticulously until every piece hits that perfect chew.
Straight to the market — then we head home and start all over again.
Every bag of our Texas beef jerky contains exactly this:
No preservatives. Ever. Not the fake-smoke kind, not the unpronounceable kind, not any kind.
Allergen note: contains soy and wheat.
Brandon & Christeen at the market — photo via the Killeen Daily Herald
Kick Ass Texas Beef Jerky is Brandon Gillespie and Christeen McMahon — a small family business out of Harker Heights, Texas. Christeen is a former U.S. Army staff sergeant; Brandon runs the smoke. It started as jerky for themselves and their friends. It did not stay that way.
“We started making it for ourselves and people started asking about it. After the first bag sold, it pretty much steamrolled from there.” — Brandon Gillespie
“We’re beef jerky lovers, and we’re active. Our friends started buying it from us and liking it… it just got bigger and bigger, and here we are now.” — Christeen McMahon“Business booming for new beef jerky vendors” Read our feature in the Killeen Daily Herald →
Can’t make it to Central Texas on a Saturday? No problem — your jerky goes from our smoker to your mailbox, whichever state you call home.
Most weekends you’ll find our stand — and free samples of both flavors — at the farmers market in Salado, Texas.
Schedules shift with the seasons, so we post where we’ll be every weekend on our Facebook page. Follow along here so you never miss us.
“This is definitely one of the better jerkies we’ve ever had.”
“The spicy is really good, because it has a nice kick that’s not overpowering the flavor. And the People Pleaser — it’s somehow juicy, even though it’s jerky.”
Nope — zero preservatives. Our jerky is preserved the way jerky was always meant to be: properly marinated, smoked and dried. The full ingredient list is beef, hot sauce, soy (soybeans), salt, wheat, blended spices and red chili pepper flakes. That’s it.
Yes — our jerky contains soy and wheat (both come from the marinade). If you have questions about allergens, get in touch before ordering.
Spicy Boy has a real kick from red chili pepper flakes, but it’s built for flavor first. As one customer put it: “a nice kick that’s not overpowering the flavor.” If you want zero heat, the People Pleaser is your bag — literally.
We ship anywhere in the USA — all 50 states. Shipping is a flat rate calculated at checkout, and orders over $150 automatically get 10% off. Order right from our products page.
Each small batch takes a full week: we marinate the beef, smoke it low and slow, then dry it meticulously. We start the next batch as soon as we leave the farmers market each Saturday. No factory, no rush, no preservatives.
You’ll usually find us Saturdays at Barrow Brewing Co. in Salado, TX, from 9 AM to 9 PM — with free samples. We post each weekend’s location on our Facebook page.
We’d love to talk. Send us a message or call (610) 331-2771 and we’ll work something out — remember, orders over $150 already get 10% off automatically.
Weekend locations, new batches and the occasional donkey joke.